#4 Krzysztof Szymanski | CRM Tools | Customisation Strategies | People Process Platform

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INSIDE CRM with Krzysztof Szymanski 

In this episode, host Jessica Jantzen engages in a conversation with Krzysztof Szymanski, a seasoned CRM expert. Krzysztof shares his journey from advising multiple companies in CRM strategies to leading a team at GetYourGuide during the pandemic. He discusses the importance of understanding company-specific needs, leveraging team skills, and cautious tool transitions. The episode also delves into the advantages of the CRM tool, Braze, and how CRM teams can optimize product engagement and profitability, especially in unique situations like annual tax filing with TaxFix. Get ready to uncover valuable CRM insights that you can apply to your own strategies.

00:00 Welcome to INSIDE CRM!

00:52 Meet Krzysztof

01:42 Building CRM Teams and Overcoming Challenges

02:43 Transferring CRM Strategies Across Industries

05:48 People, Process, Platform: A Framework for CRM

07:23 Choosing the Right CRM Tool

08:57 The Future of CRM Tools

12:12 CRM for Seasonal Products: The TaxFix Case

13:37 Conclusion and Farewell

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