Women will hold nearly 40% of global investable wealth by 2030. The question is — what are you going to do with it?
📖 Why this book is essential reading — for women, men, parents, wealth advisors, family office practitioners, Spears 500 advisors and anyone with a stewardship responsibility over any level of finance
🏛️ Greek mythology as a lens for financial behaviour — how ancient stories illuminate the subconscious patterns that still govern how women think, speak and act around money today
💷 The Great Wealth Transfer — approximately $83 trillion will change hands in the coming years, with women set to hold nearly 40% of global investable wealth by 2030. Are you ready?
🔇 How women were silenced financially — from being unable to hold a bank account until the 1970s to being forced out of work upon marriage in the 1940s. Understanding history is the key to understanding what still holds women back
🧠 Spending vs stewarding — the uncomfortable chapters that made Lindsey examine her own subconscious financial behaviour, and the difference between running a household budget and truly understanding your stewardship legacy
💡 Hardware and software — why Lindsey describes men and women in the financial landscape as hardware and software, and why both are essential for sustainable wealth transmission
📊 Neuro-economic decision making — why women making financial decisions under stress, grief or pressure are likely making worse decisions than they would otherwise, and how biometric data can help
🤲 Philanthropy and conscious giving — the giving pledge, the difference between giving that creates agency and giving that creates dependency, and what it actually means to spend with social impact
👁️ Chapters not to miss — Emily Bouchard, Stacey Finer and Julie Castro Adams on transforming wealth, relationships and purpose
This is the book Lindsey has been waiting for. Complex enough to challenge. Readable enough to enjoy. Important enough to share with every person in your life who is stewarding money of any kind.
📚 Book Links:
🌐 From Echo to Athena: search From Echo to Athena
📌 Connect with Lindsey Frances:
