Navigating the Future of the Horse Industry: Media, Leadership, and Community

Join Kelly and Ellie Morris as they discuss the evolving landscape of the horse world, touching on leadership transitions, the power of media in sport perception, and building a united community. This episode offers deep insights into the challenges and opportunities shaping our sport’s future.In this episode:

  • Ellie Morris’s journey from hunter jumper competitor to social media influencer and industry consultant
  • The impact of leadership changes in the US Equestrian Federation and what it means for members
  • The crucial role of media in shaping public perception and driving industry growth
  • Strategies for better sponsorship engagement through innovative media content
  • The community’s role in fostering industry transparency and constructive dialogue
  • The evolving culture of social media and its influence on rider development and industry reputation
  • Comparing international show costs and sponsorship models with those in North America
  • The importance of top-down leadership in cultivating a positive narrative and trust
  • Future hopes: increased collaboration, transparency, and growth in the horse community
  • Consider the importance of grassroots sponsorship strategies and branded media content for show series.
  • The industry’s future depends heavily on transparent leadership and community engagement.
  • International comparisons highlight potential models for lowering costs and increasing exposure.

Timestamps:00:00 - Introduction and episode overview
00:36 - Ellie’s background in the equestrian industry
01:40 - Her recent return to riding and social media influence
02:48 - Growing up in Chicago’s hunter jumper world and cultural shifts
04:15 - The differences between East Coast and Southeast horse communities
05:12 - Junior career reflections and social media pressures today
06:08 - The evolution of horse show culture and family influences
07:30 - Transitioning from show riding to adult riding and industry challenges
09:39 - Ellie’s consulting career and balancing family life
10:38 - Her perspective on the upcoming US Equestrian Federation leadership search
11:37 - Media’s power and potential in transforming industry perceptions
13:05 - Industry transparency, accountability, and the role of social media
14:53 - Thoughts on the open CEO position and structural changes within the federation
16:17 - The importance of leadership with corporate experience and industry background
17:31 - The challenges of filling key executive roles and what candidates are needed
20:28 - The future of sponsorships, branding, and media strategies in equestrian sport
22:00 - Media’s role in increasing visibility and public engagement
24:43 - Building community buy-in before expanding media exposure
25:42 - The importance of positive narratives and top-down leadership vision
27:00 - Structure, costs, and organization of horse shows across North America and Europe
32:00 - The balancing act between affordability and industry standards
36:59 - The influence of media coverage and sponsorship on event success
39:00 - Community-driven conversations and industry transparency
40:39 - Making the sport more approachable for all ages and backgrounds
44:18 - International comparisons in show costs and sponsorship models
45:25 - Innovative sponsorship strategies through media integration
48:56 - The positive trajectory of industry change and leadership’s role in it
50:18 - Ellie’s hopes for the upcoming year and industry growth
51:37 - The importance of honest dialogue and industry unity
52:22 - Connecting with Ellie Morris and resources for further engagementResources & Links:Connect with Ellie Morris:Additional Notes:

Rss
Podden och tillhörande omslagsbild på den här sidan tillhör EquestrianAdultAmateur. Innehållet i podden är skapat av EquestrianAdultAmateur och inte av, eller tillsammans med, Poddtoppen.