You don’t need a publicist—or a press list—to become the brand everyone’s talking about.

In this episode, Amanda Burg sits down with Nicole Pearl, award-winning PR coach, journalist, and founder of The Beauty Girl, to talk about how small business owners can get featured in major media without a massive budget or insider connections.

With 20+ years as a beauty editor, freelance journalist, and on-air expert, Nicole knows both sides of the pitch inbox. She’s written for outlets like Oprah Daily and Byrdie, been featured in Forbes and The New York Times, and appeared on TODAY and ExtraTV. Now, she’s pulling back the curtain on what actually gets you noticed—and why visibility shouldn’t feel out of reach.

They talk about everything from the real lessons of “The Devil Wears Prada” era to showing up authentically on social media, crafting irresistible press angles, and why “beauty shouldn’t be a bitch—and neither should getting on TV.”

Inside this episode:

  • How to pitch yourself like a journalist (even if you’ve never done PR before)
  • The biggest myths about getting media coverage—and what to do instead
  • Why credibility starts with clarity, not followers
  • The mindset shifts that help you get seen, heard, and taken seriously
  • Nicole’s unconventional lessons from 20 years in beauty and media

If you’re ready to build authority and visibility without chasing trends or playing small, this episode is your backstage pass.

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