Nick Rawlings has spent his career helping ambitious challenger brands compete against some of the biggest names in technology and communications. From taking on BT and Sky during the early days of cable to helping scale Plusnet, Nick has learned what it takes to get noticed, build trust and win customers in fiercely competitive markets.
In this episode, Nick shares the thinking behind great challenger marketing: understanding exactly what customers are frustrated by, finding a distinctive position and having the confidence to communicate differently from the established players. He also discusses the importance of building a brand that delivers on its promises rather than relying on clever advertising alone.
When at Gigaclear, Nick has applied those lessons to another major challenge—bringing better broadband to rural communities and competing in a market dominated by household names.
It is a fascinating conversation about career-defining campaigns, customer insight and the mindset required to keep challenging the status quo.
Podden och tillhörande omslagsbild på den här sidan tillhör
Steve Henry. Innehållet i podden är skapat av Steve Henry och inte av,
eller tillsammans med, Poddtoppen.
