Ever feel like the traditional path to success just wasn't built for you? Liana Zavo dropped out of college, faced rejection from five PR agencies, and was told soft skills didn't matter. Today, she runs a globally recognised agency spanning 12 countries, writes for Forbes, and empowers leaders to step into their authority. In this conversation, we dive into how Liana turned pure ambition and storytelling into an international media empire. You'll discover how to leverage proprietary frameworks to launch your book, why third-party validation makes or breaks your personal brand, and how to recruit top-tier talent using energy and charm. Plus, Liana breaks down the staggering statistics on video content and why nearly 80% of clients Google you before ever signing a contract.
KEY TAKEAWAYS
Soft skills like storytelling and personal branding often outweigh formal degrees in real-world business growth.
Launching a book requires a repeatable, branded framework to position you as an in-demand keynote speaker.
Over 80% of prospective clients research you online, making third-party media validation essential for trust.
Scaling a global agency relies on hiring talent with high emotional intelligence, charm, and magnetic energy.
Building category-exclusive referral networks drives consistent, high-value business opportunities.
QUOTES
"Your first presence, right? Your first impression is your last impression." "Nobody cares about soft skills, right? Nobody cares if you are a great storyteller... those are soft skills that are not taught in school."
"89% of founders are aligned with video content. So if they don't see video content, you basically don't exist."
"PR comes in where the third party helps you have that third party validate your story."
"You need to also have the persona, the energy, the charm to work with people."
Liana Zavo Links
https://www.linkedin.com/in/lianazavoprpro/
https://zavomediapr.com/
https://www.instagram.com/officiallianazavo
WILL STEEL LINKS 🔥
Connect with Will Steel – Business Coach & High Performance Transformation Expert If you're ready to level up your mindset, scale your business, and unlock peak performance, check out Will Steel’s coaching and content below:
🌐 Official Website https://willsteel.com/
📸 Instagram https://www.instagram.com/willsteelcoaching/
📘 Facebook https://www.facebook.com/willsteelcoaching/
💼 LinkedIn https://www.linkedin.com/in/will-steel-business-coach-high-performance-transform
