In this episode, host Ben Norman is joined by author (How to Buy a Gorilla, Tuning Up), consultant, and trainer, David Meikle, who specialises in improving client-agency relationships, and performance in marketing teams.
Across his 30 years in the marketing and advertising industries David has held top roles at Grey and Ogilvy & Mather, as well as heading up Ogilvy Russia for a four year period which saw revenue increase five fold.
Today David’s consultancy, The HTBAG Co (The How To Buy a Gorilla company), specialises in helping create better client and agency relationships and brings a unique model and strategic approach to pitch management.
In this episode, David and ben discuss:
Why the modern, open plan workplace is the worst environment for creating great work.
Whether fair value exchange is possible between brands and agencies.
Why it has become unacceptable for agencies to make money, how to negotiate better, and why it’s in a brand's interest for their agency to make money
Navigating the triangle of doom between marketing, procurement, and agency
How Rory Sutherland helped coin ‘The Meikle Matrix’, and the secret to high performance and flow state
How to tackle stress in marketing teams and agencies, without reducing output
Why agency market oversaturation is a myth
The workflows that are most at risk from AI and how to stay in business
Why business shouldn’t be democratic, and why we shouldn’t try to please everyone
Why there’s no place for best practice in marketing
The problem with bad intermediaries
Plus, why the marketing world needs bigger bollocks and why David wants a pet Wookiee
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