In this episode of Outdoor Hospitality Weekly, we break down one of the biggest shifts in the industry: major hotel brands entering the campground space and converting traditional properties into higher-end lodging experiences.

We discuss recent development case studies, the growing role of loyalty programs from brands like Hilton, Hyatt, and Marriott, and what this means for independent operators navigating a more competitive landscape.

We also dive into early January 2026 RV sales data showing a sharp year-over-year decline, rising gas prices, and what those macro trends could mean for demand this season.

Finally, we touch on guest experience strategy from themed properties and “world-building” concepts to simple ways operators can stand out, as well as how AI is beginning to reshape everything from data analysis to day-to-day operations.

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