Lauren Cobello joins Miesha Tate for an honest conversation about personal branding, PR, visibility, and how your story can become the foundation for real growth. Lauren shares how she went from being a stay-at-home mom in debt to building a successful brand through couponing, media appearances, books, and eventually her own PR agency.
Together, they talk about finding what lights you up, choosing one clear brand lane, building relationships without making everything transactional, and why small brands need more than a polished product photo to stand out. Lauren also breaks down when to hire a publicist, the difference between PR and marketing, why earned media matters in the age of AI search, and how to build credibility without fake followers or inflated numbers.
Connect with Miesha Tate
IG: https://www.instagram.com/mieshatate
X: https://x.com/mieshatate
FB: https://www.facebook.com/mieshatatefanpage
Website: https://mieshatate.com/
Connect with Built for Growth Podcast
IG: https://www.instagram.com/builtforgrowthpodcast
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Connect with Lauren Cobello
Website: https://laurencobello.com/
Agency: https://leveragewithmedia.com/
Instagram: https://www.instagram.com/lauren_cobello
Chapter Markers
00:00 – What Makes Your Story Unique
04:35 – Getting Press Without A Publicist
06:15 – Relationships, Integrity & Storytelling
11:16 – Finding Your Strengths And Zone Of Genius
14:00 – What Lights You Up?
17:00 – Why Your Brand Needs One Clear Lane
23:45 – First Steps Before Hiring PR
29:35 – Why Small Brands Need A Founder Story
33:04 – Website, Social Media, Books & Niching Down
39:18 – When A Book Or PR Agency Makes Sense
41:29 – Real Audiences Vs Inflated Numbers
48:32 – PR Vs Marketing, Earned Media & AI Search
55:16 – Realistic PR Timelines And Expectations
58:00 – Leveraging Media For Long-Term Growth
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