Disney’s Hexed isn’t just another animated movie.


It’s a test of one of the hardest challenges in entertainment: creating a franchise without nostalgia, existing fandoms, or built-in demand.


In this episode, I break down the first trailer, what it’s trying to accomplish, why theatrical urgency isn’t the goal yet, and the early signals around character adoption, world-building, consumer products potential, and long-term franchise creation.


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