EMAIL ENGAGEMENT SUMMIT: Christina Lenkowski- segmenting for sales

Episode Overview

Check out how to make email easy and fun with our exclusive offer: listgadget.com/summit

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Hey friends! This episode of the Email Engagement Summit is hotter than my iced matcha on a July afternoon. Liz Wilcox is chatting with the magical connector herself, Christina Lenkowski! Spoiler: She's the real MVP behind so much of our email success vibes. Christina Lenkowski drops some serious wisdom on juicing up your email engagement, segmenting like a pro, and making your subscribers actually want to show up (imagine that!). Whether your email list is thriving or collecting pixel dust, you're about to get inspired to try new stuff.

Episode Highlights

1. Segmentation FTW
   Christina Lenkowski talks about leveling up her email game by segmenting her lists, especially around webinar launches. This resulted in open rates in the 60-70% range and click-through rates to make any marketer weep with joy 01:36.

2. Parallel Launch Sequences
   Instead of blasting everyone with the same sales emails, she ran parallel sequences: one for webinar attendees, one for the regular list. Each group got tailored CTAs, making everyone feel seen 03:14.

3. Setting Expectations = More Engagement
   Want people to show up to your stuff? TELL THEM WHAT TO EXPECT. Liz Wilcox shouts out how Christina Lenkowski's up-front approach increased show-up rates and kept people hooked 04:13.

Links & Resources

• List Gadget Summit Special — the "plug and play" email sorcery tool everyone's raving about: listgadget.com/summit

• Get Christina Lenkowski's podcast pitch swipe files (plus join her too-awesome-for-words email list): https://publicity-x-christina.kit.com/lizsummit

• Check out Christina's email here: https://docs.google.com/document/d/1yazUC81HM4q_pJO-qgWef89HKhY20xCpmpTS1xFIgDc/edit?usp=sharing

• Insta laughs and publicity inspo: @publicityxchristina

Key Takeaway

Email engagement isn't magic—just be intentional! Segment your list, tailor your approach, and set clear expectations so your subscribers always know what's coming. When you connect with your audience genuinely (and shout about it like the quirky business owner you are), your email list turns into a party everyone actually RSVPs to.