What if you worked out your hourly rate and it came to six pence? That's exactly what happened to one barn owner — and it's more common than you think. In this episode, Samantha Baer sits down with Cheryl Johns, founder of LiveryList (the UK's leading livery yard directory) and the Yard Owner Hub, to talk about the business side of the horse world nobody wants to discuss: why barn owners consistently undervalue their time, why cheap yards stay full while high-quality barns struggle to fill stalls, the guilt culture around raising board prices, and how unregulated the livery industry really is. Cheryl shares how she built LiveryList from a literal dream in 2010 into a 15-year business with 800+ yards, plus the organizational systems that let her run it all solo. Whether you run a barn, board a horse, or dream of doing either, this conversation will change how you think about what horse care is actually worth.
Follow The Elevated Equestrian wherever you listen, and find everything Samantha is up to at samanthabaer.com.
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