The Anti-Marketing Era is changing how music artists should approach content, their music branding, music promotion, and music marketing. In this video, Chris Alba (creative director and brand strategist) breaks down why polished, manufactured artist content is losing its impact and what artists can potentially post instead.
You'll learn 9 real content formats for music artists, including anti design graphics, imperfect photos and videos, digital artifacts like texts and DMs, work in progress content, unedited talking videos, candid behind-the-scenes footage, lived in styling and environments, reality TV style everyday life content, and community made UGC.
These tactics an strategies can be applied to all genres of music including EDM, Electronic, Country, Hip Hop, Rock, Pop, Metal, Singer Songwriter etc.
Chris also shows you how to turn these formats into a repeatable music artist content strategy: choose 3 formats, build a 30-day content calendar, test what works, review the data and your own creative instincts, and iterate.
If you're a music artist, manager, or music industry type trying to figure out what to post on Instagram, TikTok, YouTube, or other social platforms, this is a framework for creating content that feels human instead of manufactured.
Comment “calendar” or “formats” to get the free resources.
00:00 The Anti-Marketing Shift in Music Marketing 02:15 Why Culture Swings 03:09 Decades of Anti-Marketing Examples 08:24 Why Anti-Marketing Is Happening Now in Music Promotion 12:38 Anti-Design Graphics 13:53 Real Photos & Video 15:21 Digital Artifacts & Process 16:58 Unedited Talking Videos & Real BTS 18:24 Lived-In Styling & Environments 20:07 Reality TV Style Content & UGC 23:03 The 3-Format Content Strategy 25:09 Final Thoughts
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