What if your Human Design lead magnet is growing your email list…but not actually growing your business?
In this episode of the BodyGraph.com Podcast, Vickie Dickson kicks off a new series on creating the right lead magnet for your Human Design business — one designed to attract qualified leads who are genuinely interested in the problem you solve and the offers you sell.
For many Human Design practitioners, the obvious first lead magnet is a Human Design chart calculator or free BodyGraph report. And while having a chart calculator directly on your website is an important part of building a professional Human Design business, that doesn’t necessarily mean it should be your primary lead magnet.
There’s a big difference between someone who is curious about their Human Design chart and someone who is a potential client for your specific work.
In this episode, Vickie breaks down how to tell the difference.
In this episode, you’ll learn:
- Why an email subscriber and a qualified lead are not necessarily the same thing
- Why your Human Design chart calculator can be an important part of your website without being your primary lead magnet
- How generic Human Design reports can attract people who were never going to buy your offer
- Why fluctuating subscriber numbers don’t automatically mean there’s something wrong with your marketing
- How the five levels of customer awareness apply to Human Design marketing and lead generation
- Why your lead magnet and your paid offer need to be created for the same person
- The mistake entrepreneurs make when they create a lead magnet before creating their offer
- How to reverse engineer a lead magnet from the problem your paid offer solves
- Why a strong lead magnet should create a tangible win while leaving a natural gap for your content and paid offer to bridge
- The simple lead magnet audit Vickie uses to determine whether a free resource is attracting potential buyers or simply collecting email addresses
The Human Design chart calculator isn’t the problem
If you’re a Human Design practitioner, having a Human Design chart calculator on your own website can create a more professional and seamless experience for potential clients. Instead of sending people away from your website to generate their Human Design chart, they can explore their BodyGraph directly within your own ecosystem.
But someone generating a Human Design chart doesn’t automatically make them a qualified lead.
They may simply be curious about Human Design. They may be looking up a chart for someone else. They may have no awareness yet of the problem your business solves.
That distinction matters.
Rather than trying to move every person who generates a chart toward an offer they may never need, Vickie explains how to work backwards from your paid offer and create a lead magnet specifically for the person who could eventually become your client.
Audit your current lead magnet
Take a look at the lead magnet currently sitting on your Human Design website and ask:
Who is this lead magnet actually for?
Who is my paid offer for?
Are they the same person?
Does my lead magnet give someone a meaningful, specific win?
And does it naturally reveal a gap that my ongoing content, email marketing and paid offer can help them bridge?
Your goal isn’t simply to build a bigger email list.
It’s to build an audience of people who understand the problem you solve, want to stay in your world and have the potential to become paying clients.
About Vickie Dickson
Vickie Dickson is a Human Design business strategist, marketing expert and longtime entrepreneur who helps Human Design practitioners turn their knowledge into sustainable, profitable businesses. As a 2/4 Emotional Manifesting Generator and Quad Right in Human Design, Vickie combines Human Design with practical business strategy, messaging, offers, content and marketing to help practitioners build businesses that work with their design — rather than following one-size-fits-all online business formulas.
Join the live BodyGraph.com workshop
If you’re listening in real time, join Vickie for the upcoming free BodyGraph.com workshop, where you’ll learn how to reverse engineer the right lead magnet from your paid offer.
Rather than starting with “What freebie should I create?”, you’ll start with your offer, the person it serves and the problem it solves — and work backwards to create a lead magnet designed to attract the right potential clients into your business.
Bring your offer, your current lead magnet and your questions. The workshop will include live teaching, interactive discussion and hot seats so you can apply the process directly to your Human Design business.
Continue listening to the next episodes of the BodyGraph.com Podcast as we go deeper into lead magnet strategy, Human Design marketing, email list building and creating a customer journey that turns the right subscribers into paying clients.
Register for the workshop here
