In this Business Breakdown, David Barbato and Joshua Cohen sit down with Renoworks Software’s (RW.V / ROWKF) CEO Doug Vickerson.
This discussion took place live on July 6th, 2026, on the MicroCapClub Community. Join MicroCapClub and unlock the ability to listen and participate live in these discussions - https://microcapclub.com/#join
Doug Vickerson is CEO of Renoworks Software (RW.V / ROWKF), a role he's held for two decades at the company, which builds visualization software for the building products industry, serving manufacturers, distributors, contractors, and homeowners.
In this conversation, Vickerson discusses Renoworks' shift to an AI-powered platform and its push to convert one-time revenue into recurring revenue, which grew 36% year-over-year in the first quarter of 2026 on roughly 80% gross margins. He covers the new platform launching to customers in August, the pricing shift toward licensing and usage-based tokens, and new growth areas opened up by AI, including measurements, estimating, interior design, and decking, categories the company had previously avoided. Vickerson also addresses the company's capital structure and insider ownership, its relationship with Google around Street View data, and why he believes 20 years of manufacturer relationships and product data make the business difficult to replicate.
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Chapters
00:00 Introduction to Renoworks and Leadership Background
04:21 AI-Powered Home Remodeling: Renoworks' Vision
08:10 The Role of AI in the Building Products Industry
11:31 Challenges and Opportunities with AI Integration
16:20 Customer Engagement and Market Opportunities
20:59 Expanding Total Addressable Market through AI
25:42 Financial Performance and Future Growth Strategies
27:04 Q&A: Insights on Market Dynamics and Product Offerings
38:25 The Importance of Leads in Home Design
41:57 Enhancing Offerings and Customer Engagement
46:07 Revenue Growth and Business Model Evolution
51:35 AI's Role in Competitive Advantage
55:23 Exploring Partnerships and Market Potential
01:03:56 Understanding the Competitive Landscape
01:10:08 The Unique Value Proposition of Renoworks
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