Oura has sold millions of rings, generated significant revenue from both hardware and memberships, and pursued a company valuation of more than $15 billion.
It was supposed to go IPO…and then it didn’t.
The ring itself? It tracks your sleep, stress, recovery and activity. It’s a major business.
But the ring may be the least interesting part of this story.
In this episode of We Fixed It, You’re Welcome, our panelists Aaron, Melissa and Chino break down the business behind Oura, from its hardware-plus-subscription model to its growing customer base, brand awareness, and health-data strategy and challenge each other about whether an IPO was ever the right move to begin with.
The conversation explores why Oura has succeeded in a crowded wearable market, how it can continue growing, and what happens when a company becomes responsible for an increasingly valuable collection of deeply personal health data.
The central question is:
With all eyes on this company, how does Oura move on from here?
What You Will Learn
Why Oura is more than a ring
How Oura's hardware-plus-subscription business works
Why the subscription model is both an opportunity and a challenge
How Oura can expand its audience
Why Oura's screenless experience is an important differentiator
Why retention does not necessarily mean genuine customer engagement
How raw health data can be turned into actionable guidance
Why customers may want different levels of health information
The discussion around Oura's sleep-data accuracy
Why customer consent matters when collecting health data
How AI could increase the value of biometric information
Why health-data privacy could become increasingly important
What a customer-controlled data permission center could look like
Why longitudinal health data could become a valuable asset
The tension between shareholder expectations and customer privacy
Whether Oura should monetize its data
Whether Oura should introduce additional products
Whether Oura should increase subscription prices
Connect With the Show
Subscribe for more deep dives where we fix big business problems with fresh perspectives.
• Website – www.wefixeditpod.com
• Follow us on:
Instagram – https://www.instagram.com/wefixeditpod
LinkedIn – https://www.linkedin.com/company/wefixeditpod
YouTube – https://www.youtube.com/@WeFixedItPod
If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them.
Disclaimer
A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We’re here to ask the kinds of questions everyone’s thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring.
By the end, if we fixed it, you’re welcome. All trademarks, IP and brand elements discussed are property of their respective owners.
