Join Mark, President, and Sophia, Customer Success Coach at VolunteerMatters, a leading volunteer management software dedicated to helping nonprofits build stronger, more impactful volunteer programs.
This episode dives deep into: - Why retaining volunteers is more cost-effective than recruiting new ones - How poor tracking systems and weak communication can alienate returning volunteers - Actionable strategies to re-engage lapsed volunteers—from personalized outreach to feedback loops - …and more.
Timestamps: 00:00 – Introduction: Why volunteers stop showing up 00:26 – The ROI of retaining vs. recruiting new volunteers 01:04 – Why volunteer experience quality is foundational 02:16 – Returning volunteers add exponential value over time 03:44 – Many orgs don’t know who’s new vs. returning 05:05 – Why tracking volunteer data is critical 08:03 – Top reasons why volunteers lapse 11:09 – Communication gaps: the root of disengagement 13:03 – What a strong volunteer experience looks like 16:27 – Personalizing outreach to re-engage past volunteers 18:08 – Segmenting volunteers based on activity 19:00 – Fix the reasons they left in the first place 20:01 – Why real-time, iterative feedback matters 22:33 – Volunteer incentives and appreciation events 24:08 – Re-engagement powered by peer volunteers 27:27 – Episode Recap
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