In this episode of the Global Fresh Series Podcast, we explore how Europe’s potato industry — especially Belgium’s iconic frozen fry sector — was hit by a massive agricultural and economic crisis in 2026. Beyond potatoes, the episode is a broader story about globalization, supply chains, farming economics, and the uncertainty facing the next generation of agricultural producers.

At its heart, The Fry Crisis is a deeply human story — one about farmers confronting shrinking margins, changing markets, and the fear that the “good years are over.”

The story centers on Belgian farmer who was forced to dump thousands of tons of unsold potatoes back into his fields after prices collapsed to zero. The surplus, estimated at five million metric tons across Europe, was driven by a combination of record harvests, shrinking global demand, rising production costs, geopolitical instability, and changing consumer habits.

#Belgiumpotatoes # potato exports #frenchfries #glp-1

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