What if exhibiting at an art fair was completely free? That's the question Ryan Stanier - founder of The Other Art Fair - decided to actually answer.
After 100 editions and a decade-plus of watching artists get squeezed by rising costs, Ryan stepped away, and then launched Fair Play Art Fair: 70 carefully selected artists, zero booth fees, £20 visitor tickets, and a revenue model that only works if the art sells.
In this episode of Behind the Seen, Carrie and Ryan get into the full story: how The Other Art Fair began in a Covent Garden pop-up, what made him sell it, what Jerry Saltz got right about the art fair economy, and why Fair Play will feature a performance piece where visitors are invited to remove their clothes and sit for six artists in a greenhouse.
Fair Play Art Fair takes place in October at One Marylebone during Frieze Week.
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About Behind The Seen
The Behind The Seen Series brings on art world professionals of all sorts to give you insight into what the art world is really like. Curious what it’s like being a gallerist, an art critic or a curator? Then this series is for you.
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