Thomas Peham spent a decade building marketing engines for other people's companies — from a tiny PLG startup to a venture-backed company that raised $138M in funding. Then he noticed something that changed everything: ChatGPT was answering questions his clients used to win on Google, and nobody had a way to measure it.
In this episode, Thomas shares the full story behind Otterly AI — from the aha moment in his car to a Product Hunt launch with no pricing, a TechCrunch feature before Christmas, and scaling to 20,000 users in a single year without taking VC money.
Key topics:
Growing up in Austria with no business background and stumbling into SEO through HTML hobby projects
Building Usersnap's inbound engine from zero marketing budget to seven figures through content alone
The moment he realized AI search was going to disrupt everything he'd spent years mastering
Launching on Product Hunt with a "super scrappy" product and no pricing page
Why 15% of website traffic now comes from AI agents — and what that means for marketers
Bootstrapping a 17-person company in a category that didn't exist two years ago
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