How to Improve Cosmetic Dentistry Case Acceptance

Cosmetic dentistry case acceptance is a communication problem, not a sales problem, and Dr. Brian Harris breaks down exactly how he closes cases.In this episode of Digital Dentistry Decoded, Dr. Ahmad Al-Hassiny sits down with Dr. Brian Harris, a Phoenix-based cosmetic dentist with more than 300,000 Instagram followers and 22 years spent placing porcelain veneers. The conversation digs into the patient journey Brian built around video-based virtual consultations, why he says it drives a 92% acceptance rate on cases over $15,000, and how he uses smile test drives and freehand mock-ups so patients feel confident before they ever commit.They also get into where 3D-printed veneers fit alongside porcelain, the three-tier menu of services Brian offers every patient, how he talks about veneer longevity honestly, and the mindset he calls connection before conversion. It is a practical look at the patient communication and smile design habits behind consistent cosmetic dentistry case acceptance.If you offer cosmetic dentistry, which of your services would you turn into a named three-tier menu? Let us know in the comments.CHAPTERS00:00:00 Cold Open00:00:39 Welcome and Guest Introduction00:02:06 Brian Harris's Background and Dental Family00:04:59 Getting Into Cosmetics Through Social Media00:07:38 Advice for Dentists Entering Cosmetic Dentistry00:09:35 Veneer Materials, Ceramics, and Cements00:12:14 The Scanners He Uses in Practice00:13:31 The Virtual Consult Process and Case Acceptance00:19:18 Social Media as a Lead Generation Engine00:22:02 The In-Person Consult and Smile Test Drive00:28:40 How to Present a Mock-Up to Patients00:30:14 Charging for Cosmetic Consultations00:31:45 3D-Printed Veneers, Neer, and Longevity00:37:36 The Three-Tier Menu of Services00:44:33 Patient Questions and Objections00:48:29 Connection Before Conversion------------------------------------------------------------------------------------------------------------------------📲 Let's be social! Follow iDD on the following platforms:Facebook - https://www.facebook.com/instituteofdigitaldentistryInstagram - https://www.instagram.com/idigitaldentistry/LinkedIn - https://linkedin.com/company/instituteofdigitaldentistryTikTok - https://www.tiktok.com/@idigitaldentistryX - https://x.com/iDigitalDentist📍Institute of Digital Dentistry At the forefront of digital dentistry education - your digital dentistry journey starts here! https://instituteofdigitaldentistry.com/📚 Join iDD's Free Academy and get instant access to over 40+ Free digital dentistry courses and eBook PDFs! https://idd.to/freeacademy💻 Check out our online course bundles: https://instituteofdigitaldentistry.com/bundles/🎙️Listen to our 'Digital Dentistry Decoded with iDD' podcast on your favorite streaming platform now! https://idd.to/podcast#CosmeticDentistry #CaseAcceptance #DigitalDentistry #DentalPodcast #Veneers