Episode 162: Norwegian vs. British Airways: The Logo Bet That Took Off Part 1

One World Cup match. Two rival airlines. And a bold idea that probably would have been killed in any standard corporate committee.

This week on Marketing Corner, Casper and Jen are joined by the brains behind Norwegian’s viral logo bet with British Airways ✈️, Eivind Hammer Myhre and Emilie Engedalen.

They break down how a bold idea went from a three-minute phone call to an international viral sensation, including:

• How they went from idea to pressing “post” in under an hour—with no massive strategy deck

• How they stayed ahead when the rest of the internet joined in

• How DID they get British Airways to agree to all this?

• How they kept the momentum going without knowing what would happen next

• And most importantly, where DO you get a USB stick these days?

If you’re a B2B marketer who needs 12 approvals and three months to change a font, this one will blow your mind.

This is part one of our biggest Marketing Corner conversation yet, and genuinely one of the most interesting episodes we’ve ever recorded.