🇬🇧 In this new Best-Of of Podcast du Luxe, I share the conversation I had with Sandrine Conseiller, CEO of De Beers Brands, condensed into its strongest moments.
🎯 After nearly twenty years at Unilever, where she took over Sunsilk, a struggling billion-euro brand nobody wanted, Sandrine Conseiller led the transformations of Lacoste and then Aigle. At the end of 2023, De Beers came looking for her directly, with a clear mandate: to reawaken the brands of a house that has shaped how the world desires diamonds since 1888.
She shares a clear-eyed view of both her field and her role. For her, a natural diamond is a three-billion-year-old stone from a finite resource, something no laboratory can reproduce. As for transformation, it is hard because the business has to keep running while it changes, and its real impact only shows after four to five years.
We also go into her method. Listening to clients before changing anything, rebuilding the executive committee for each new mandate, and that rare ability to adapt to her team rather than asking the team to adapt to her.
🔍 In this episode:
⚫ Africa and the economic role of De Beers, from exploration to creation
⚫ Traceability from the mine to the window, and what it changes for a client
⚫ How to realign a heritage brand, and what it does to the P&L
⚫ The loneliness of a CEO taking over, and why change takes years to show
⚫ The gap between how much people dream of diamonds and what they actually buy
⚫ Why, in her view, natural and lab-grown diamonds have nothing in common
A powerful episode that puts rarity, transformation and human leadership back at the heart of contemporary luxury.
▶️ All listening links: https://tr.ee/h2cRFI-pYj
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