Cultural Nourishment: Helina Tesega on Building Eat Ethio, Embracing Heritage, and Crafting a Holistic Life

In this episode of Unbought and Unbothered, Helina Tesega, founder of Eat Ethio, shares her journey from Shanghai to London, and finally to Margate, where she now nurtures her family and business. Helina is a herbalist, homeschooling mom, cultural curator, and natural artist who uses her brand to celebrate Ethiopian culture and food. We discuss how the pandemic inspired her to create a childhood for her son that echoes her own, and how she resists confining her venture to any single idea. This conversation left me truly inspired.

Stay connected with Helina on Instagram @eatethio and explore the Eat Ethio website for deeper insight into this project.

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