What Executives Actually Want From RevOps

Most RevOps teams are solving the wrong problems. Not because they lack skill — but because they're not listening to the music the exec team is playing.

Gabriel Rustice, VP of Revenue Operations at Seedtag, shares the career lessons he's picked up over 12+ years in sales and revenue operations — from customer care rep at FedEx Brazil to leading a RevOps team of 80+ people across multiple countries. This conversation is refreshingly direct: what actually separates operators who advance from those who stall, and what executives actually want from RevOps.

Topics covered include:

- How to identify what the exec team truly cares about (and align your work to it)

- Why storytelling in financial terms is non-negotiable

- The combination of business strategy + technical fluency that makes operators invaluable

- Why AI fundamentals still depend on the foundational work most teams skip

- The honest question every RevOps professional should ask themselves about leadership

🎙️ Speakers:

- Gabriel Rustice, VP of Revenue Operations at Seedtag — https://www.linkedin.com/in/gabrielrustice/

- Matthew Volm, CEO & Founder at RevOps Co-op — https://www.linkedin.com/in/matthewvolm/

🔗 Resources:

- RevOps Co-op Podcast Library: https://www.revopscoop.com/podcast

- Episode 67: Why RevOps Roadmaps Fail: https://revopscoop.com/podcast/revops-roadmap-ticket-taker-mindset

- Episode 83: Why You Should Stop "Doing AI" and Start Solving Problems: https://revopscoop.com/podcast/ai-problem-solving-not-doing

- Episode 50: Thinking of AI? Think Data First: https://revopscoop.com/podcast/ai-revops-data-strategy

👉 Join the RevOps Co-op community: https://www.revopscoop.com/membership/membership-options

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🌐 Visit us: https://www.revopscoop.com

💼 Follow us on LinkedIn: https://www.linkedin.com/company/revops-co-op

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