Think LinkedIn is just for job hunters and corporate types? Think again. In this episode, I sit down with Sam Rathling, the queen of LinkedIn, to break down exactly how course creators can use the platform to build visibility, establish authority, and sell more courses without ever feeling salesy.

Sam joined LinkedIn in 2005 and used it to land clients like Amazon before becoming a full-time LinkedIn expert. Today she helps businesses of all sizes turn the platform into a client-generating machine, and in this conversation, she makes the case for why course creators can't afford to ignore it.

In this episode, you'll learn:

  • Who LinkedIn is really for (hint: with 1.3 billion users, your audience is probably there)
  • Why your profile (not your content) is the first thing to fix, and how to make it convert like a mini landing page
  • Connections vs. followers explained, and why second-degree connections are where your next client is hiding
  • What social selling actually means, and why pitching in the DMs is the fastest way to fail
  • How LinkedIn's new AI algorithm (360 Brew) changed the game, and why smaller accounts are now getting more reach than big ones
  • What to post: carousels, video, storytelling, polls, and why your comments might get more impressions than your posts
  • The one metric to track (your SSI score), what it measures, and how to raise it in 90 days
  • Sam's exact 20-minutes-a-day LinkedIn routine for busy course creators

Memorable moments:

  • Sam's VA had just 20 connections when a single post reached 250,000 impressions - proof you don't need a big following to make an impact
  • Only about 5% of LinkedIn's 1.3 billion users post consistently, which means the field is wide open for course creators
  • "You're not going to go from being connected to someone today to selling them a course tomorrow." The nurture-first approach that actually works

Resources mentioned:

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To book a call to discuss your options and see if working together makes sense.  Click here. 😊

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