He's controlling ChatGPT responses

[00:00:36] Intro: ChatGPT as a traffic driver and Chirag’s early insight
[00:01:48] Revenue Numbers and Profitability of Taco
[00:02:24] Personal investment strategy and non-AI assets
[00:03:36] How Chirag uses AI agents to replace writers and boost efficiency
[00:05:42] What makes Taco a true AI-powered agency
[00:07:03] Tracking brand rankings inside ChatGPT and Perplexity
[00:08:33] Tools used to measure AI visibility and rankings
[00:09:18] How to rank higher in AI search engines like GPT and Perplexity
[00:10:30] Paid placement strategies in high-authority sites to boost AI visibility
[00:11:06] Why AI search traffic converts better than Google
[00:12:36] Chirag’s backstory: discovering SEO through Neil Patel and Mixergy
[00:14:15] Cold-emailing Neil Patel and landing a $10K/month contract
[00:15:27] Lessons from working with Neil and getting exposure to high-performers
[00:17:06] Transitioning to CMO at Medley and moving into healthcare marketing
[00:18:36] Failed Facebook campaigns and what really worked to reach doctors
[00:22:39] Medley’s collapse and fraud charges against executives
[00:25:21] Leaving Medley to care for his mom during cancer treatment
[00:26:06] Why Chirag founded Taco based on gaps he saw in SEO agencies
[00:27:54] Belief that search is changing—not dying—with rise of LLMs
[00:28:48] Re-embracing SEO as a valuable, evolving skillset
[00:30:00] Getting first customers through referrals and agency partnerships
[00:32:06] Using relationships to close deals instead of competing on services
[00:33:00] Discovering Mutual Intro from Jesse’s post and seeing results
[00:34:57] Why he needed a repeatable customer acquisition system
[00:36:00] Cold outreach stories from college and early networking
[00:37:30] Setting up Mutual Intro infrastructure with just 2 people
[00:39:27] Becoming systems-oriented and building processes
[00:41:42] Joining the sales accelerator and breaking down the ROI
[00:42:54] Generated nearly $1M in run-rate revenue from Mutual Intro alone
[00:43:03] Future of AI search vs. Google’s market position
[00:45:09] Why Google can’t rush into full AI interface without risk
[00:47:06] Search behavior is fragmenting—more room for new players
[00:48:27] Why now is a land grab moment in AI search optimization
[00:49:21] SEO history repeating in the age of LLMs
[00:49:57] Organic optimization matters more than ever in AI-led search
[00:50:42] Closing thoughts and Taco’s vision moving forward