Amazon Australia is changing fast, and if you're still measuring success by ROAS alone, you could already be falling behind. In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves unpack exclusive first-half 2026 Amazon Australia advertising data from a portfolio generating more than $11 million in monthly Amazon sales. By comparing the same 14 brands across H1 2025 and H1 2026, they reveal what's really happening inside the marketplace, why Amazon Ads have become significantly more competitive, and how the smartest brands are continuing to grow despite rising advertising costs. You'll hear the key trends shaping Amazon Australia, the biggest mistakes brands are making, and the strategies helping top-performing sellers grow market share and drive profitable, long-term growth.
How does your Amazon account stack up? Benchmark it against 14 real brands with our free H1 2026 report: the numbers, and the moves behind them.
Get it here: https://gm.gosellglobal.com/h1-2026-amazon-au-report
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