Building What Users Say & Do: How Yana Welinder Built a Product Teams Loved — And Sold It to Amplitude

Yana Welinder, founder and CEO of Kraftful, shares her dynamic journey from law professor at Stanford to a product leader whose company was acquired by Amplitude. In this episode, Yana discusses Kraftful's evolution, the importance of pivoting, and the steps involved in a successful acquisition. She underscores the significance of leveraging user feedback, optimizing fundraising speed as a solo founder, and maintaining product focus amid growth. With actionable insights for founders, Yana sheds light on the strategic considerations and personal resilience required to navigate the startup landscape.

00:00 Introduction and Guest Welcome

00:37 Yana Weller's Journey to Kraft Full

02:31 The Birth and Evolution of Kraft Full

06:01 Product Hunt Success and Fundraising

12:39 Navigating Acquisition Offers

21:49 The Acquisition Process

24:18 Post-Acquisition Reflections

35:59 Lightning Round and Closing Thoughts

Links & Resources

• Check out the products Yana built at Kraftful & Amplitude
• Kraftful's Acquisition Announcement
• Follow Yana on LinkedIn and X
• Yana's insights on getting into Y Combinator