Most business owners think hiring more people is the only way to grow their marketing. They build teams, hire agencies, and watch budgets disappear without knowing if any of it is actually driving revenue. The businesses pulling ahead right now are doing something different. They are replacing entire marketing functions with AI agents that run continuously, test constantly, and optimize toward the only thing that actually matters: customers.
In this episode, Cody Schneider breaks down how he builds AI agents that do the work of four marketing hires. He covers what an agent actually is and why most people are thinking about it wrong, the four marketing roles being replaced right now, how one agent took a client's cost per lead from $17 to $1.70 in three weeks, and why the human in the loop is still the most important part of the whole system. Cody also shares the exact stack he uses to deploy agents in five business days, why most AI marketing tools are just slop generators without the right data pipeline, and the one thing every business owner can do today to start without touching a single line of code.
Cody Schneider has spent six years in early stage B2B startups and has been building AI marketing products since October 2022, before ChatGPT launched. He is the co-founder of Graphed, a company that deploys marketing agents for businesses across Facebook ads, Google ads, SEO, cold outbound, and more, and runs a free live class at GTMengineeringcourse.com where he teaches founders how to build agents themselves.
Timestamps:
00:00 Intro
00:32 Background of Cody Schneider
01:39 How He Got Into the AI Agent World
04:35 What Is an AI Agent and How Does It Differ From ChatGPT
08:57 The Four Marketing Roles AI Agents Replace
11:03 Where a Business Owner Should Start
13:31 What Platform Are Agents Actually Built In
17:55 What Tool Should Someone New Start With
22:33 Do You Need a Separate Computer To Run an Agent?
24:22 Where To Learn How To Build Agents for Free
26:42 What Makes Someone Come to Graphed vs Do It Themselves
29:35 How Long Does It Take To Get an Agent Live
31:32 How 10 Agents Get Deployed in 90 Days
35:21 What Types of Businesses Are Not a Good Fit for Agents
36:54 Does a Human Ever Need To Be In the Loop
39:56 The One Thing To Do Today To Get Started
43:19 What Is Coming With the Future of AI Agents
45:53 Connect with Cody Schneider
Connect with Cody Schneider
🔗 Website: https://graphed.com
🔗 Free Course: https://gtmengineeringcourse.com
🔗 X: https://x.com/codyschneider
🔗 Email: cody@graphed.com
Keywords
AI marketing agents, Facebook ads automation, Google ads agent, AI employees, cold outbound AI, Hermes agent, Claude Code, marketing automation, AI agent workflows, B2B marketing AI
#aiagents #marketingautomation #facebookads #googleads #aimarketing
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