Last month Adidas, Uniqlo, and Calvin Klein all came under scrutiny for making misleading environmental claims. What did they actually say and what do these cases reveal about the future of sustainability marketing? This week, we take a deeper look at greenwashing, unpacking why environmental claims in the fashion industry are so difficult to get right. We explore what brands can learn and how sustainability messaging will need to change in the years ahead.
Plus, is a BBQ regulator rubbish or not, why is Sainsbury's moving to white eggs, how will toothpaste be packaged in our dream supermarket, and are we boring for wanting our lettuce to look like...lettuce?
Join hosts James Piper and Robbie Staniforth as they delve into the world of recycling, hopefully having fun along the way. One thing is for sure, they will talk absolute rubbish from start to finish.
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Relevant links and reports mentioned in the programme can be found on the Talking Rubbish Linktr.ee
Transcripts and episodes can be found on the Talking Rubbish website
Timestamps:
What Adidas, Uniqlo and Calvin Klein got wrong - 02:47
Additions and corrections - 31:57
Rubbish or Not: BBQ regulator - 36:15
Rubbish News - 41:10
Why are Sainsbury's switching to white eggs? - 45:10
Green Grocer: toothpaste - 48:07
Residual Rubbish - 52:45
Music licence ID: 6WPY8Q4O2RPFIOTL
