The Collapse of the Old App Era

In this episode, we sit down with Michael Kuhl — former Manager of Growth Analytics at Appfire, one of the biggest players in the Atlassian ecosystem — to unpack what’s really happening in the Marketplace right now.🔥 This episode is brought to you by GitProtect - our go-to backup solution, trusted and recommended to every customer who takes their security seriously 🔗 https://bit.ly/4pHDXyg If you build Atlassian apps, work as a Solution Partner, or run services around Jira/Confluence, this conversation is a massive wake-up call.We break down:🔥 Why the “old app era” is collapsing🔥 Why tiny feature apps are dying and won’t survive🔥 How Atlassian’s enterprise shift is reshaping the ecosystem🔥 The truth behind Marketplace distribution and why it no longer works🔥 Why Atlassian is absorbing top app ideas into the core product🔥 The new winning strategy: Solutions + services + defensible IP🔥 How AI will turn Jira into a backend and change how devs work🔥 What the F1 sponsorship really signals about Atlassian’s direction🔥 Why solution partners MUST own their own IP in the futureMichael also shares insights from Salesforce, Facebook, Amazon, OpenAI, and the broader “distribution channel evolution” that every platform goes through — and why the Atlassian ecosystem is no exception.Whether you’re building apps, running consulting, or just curious about the future of Atlassian…This episode will change the way you see the Marketplace.