What do Roger Federer, breathtaking train rides, and a 30-year-old logo have in common? They’re all part of Switzerland Tourism’s fascinating journey of building one of the world’s strongest country brands.
In this episode, we unpack how a destination famous for chocolate and mountains turned its marketing into a masterclass in evolution. From clever campaigns to challenges they had to overcome—you’ll walk away with lessons every marketer can use.
🎧 Tune in and discover why Switzerland Tourism’s story goes far beyond travel.
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