Retailers are increasingly using mobile apps as the primary platform for their loyalty and reward programs and this is revolutionizing the retail media, creating opportunities for a user-centric customer engagement and a concise attribution measurement. Join hosts Dan Massimino and Evan Hovorka as they sit with Brian Quinn, President and General Manager of North America at AppsFlyer.
What You’ll Learn:
How to unlock the power of apps for loyalty programs
Why mobile apps offer rich customer data and engagement opportunities
Why independent measurement platforms are essential for retail media networks
How connecting online and offline attribution can boost campaign measurement
Why standardization across retail media is crucial
The foresight into future of retail media, CTV, and mobile convergence for advertisers
Tune in for a more robust conversation.
From sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It’s a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities, this episode of The Garage is not one you want to miss.
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