This episode of Future 50 shines a spotlight on Afrikelp, a South African company using scientifically proven seaweed solutions to improve crop resilience and boost agricultural yields. Pavlo Phitidis explores how founder Nicole has built a business with both local impact and international potential. The conversation focuses on Afrikelp’s ambitious growth plans, including expanding into new markets, developing new products, and fostering a people-first culture as it takes South African innovation to the world stage.

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