What if the story you have been holding back is exactly what someone else needs to hear?
In this episode, Devin Shubert shares how an unexpected experience involving Willie Robertson became a powerful confirmation of his calling, his approach to influence, and the reason he believes entrepreneurs need to stop hiding their stories.
Devin introduces the SOS Method: Social Media, Opportunities, and Stages—a simple approach to becoming more visible, building meaningful relationships, and getting your message in front of more people.
For social media, he breaks the strategy down even further with the ABCs: Attention, Beliefs, and Call to Action. Get people’s attention. Be bold enough to shift beliefs. Then clearly tell people what to do next.
But influence is not only about attracting customers.
Devin explains why people who never buy from you can still become dedicated followers, advocates, referral partners, collaborators, and connections who open unexpected doors. His challenge is to prioritize relationships over busy work and recognize the opportunities already around you.
He also shares what entrepreneurs need when they want to take their message to bigger stages, including a clear niche, a signature framework or talk, a place of influence, and speaker or media materials.
The episode closes with Devin’s deeply personal story of nearly losing his life, the moment he believes Jesus told him he still had a story to tell, and the mission that followed.
His challenge is simple:
Stop hiding. Start sharing. Don’t take your story to the grave with you.
- 00:00 Welcome & Introduction
- 01:15 Inspiration & Achievement
- 04:14 Adoption Story
- 09:30 SOS Method
- 17:13 Power of Story
- 26:29 Voice & Influence
- 35:21 Legacy & Mission
- 36:11 Conclusion
5 Key Takeaways
1. Your Presence Online Should Match Your Calling Offline
Social media is a place to intentionally share your message, story, and business. Devin challenges listeners to stop posting simply for likes and start posting for legacy.
2. Use the ABCs of Social Media
Devin’s framework is simple:
A — Attention: Give people a reason to stop and notice you.
B — Beliefs: Be bold enough to shift what people believe.
C — Call to Action: Give people a clear next step.
3. You Don’t Need More Followers—You Need the Right Relationships
Not everyone who connects with you will become a customer. They may instead become an advocate, referral partner, collaborator, supporter, or someone who introduces you to another opportunity.
4. Take Your Story to Stages
Stages can include podcasts, summits, panels, virtual stages, and physical stages. Devin encourages people to prepare their message so they are ready when opportunities appear.
5. Your Story Is Not Just About You
Devin’s closing message is that your story can meet someone else’s need. His challenge is to stop hiding what you have lived through and start sharing it with the people who need to hear it.
Watch full episode on YT - https://youtu.be/52C23g5HT4A
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