Your reputation can be rock solid. And still, your online presence can make you look like a side hobby.

On the Author’s Edge episode, Allison Lane talks with Sandra Scaiano from The Long Game podcast about building a digital presence that actually functions. Not for vanity. For opportunities.

You’ll learn how to build a website that turns curiosity into action. How to create a clean path so people can hire you instead of endlessly picking your brain. And how SEO still matters, even with AI search and answer engines reshaping discovery.

What they cover:

  • [03:38] Why corporate habits can sabotage personal branding after you go solo
  • [05:21] How to avoid decision fatigue and keep momentum
  • [07:00] What’s changing with SEO, AEO, and AI-driven discovery
  • [13:40] A simple way to do keyword research using Google suggestions
  • [15:03] Why long-tail keywords help you compete without fighting the “big guys”
  • [20:34] How to structure pages so search engines understand your content
  • [21:36] Headlines as hierarchy, not font sizes
  • [19:04] Internal linking so your site doesn’t create dead-end pages
  • [29:00] The customer journey: what you actually want visitors to do next
  • [33:00] A 15-minute micro-step you can take today to improve your site fast

Resources Links:

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  • Click here, scroll to the bottom, and tap to rate with five stars.
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Want to be a guest on Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors? Send Allison Lane a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1723557361467192219d8f685


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