Subscription costs keep climbing even after you already cut cable to save money. Tony Chapman lays out why the average household now pays for seven streaming platforms, still sees ads, and still doesn't know where the savings went.
Netflix's ad business is projected to bring in three billion dollars this year, powered by tracking when you pause, when you quit early, and when you come back. That viewing data becomes the product, sold back to you through more ads on services you already pay for.
Signing up for a gym membership took a click. Leaving took thirty days notice, an in-person cancellation, and two extra payments anyway. Tony Chapman connects that friction to a bigger shift, with consumers and politicians paying closer attention to subscriptions designed to be hard to quit.
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