“And so the whole global food system is just set up to not see the good guys and not allow consumers to see the good guys.”
Regenerative design thrives at the intersection of ecology and economics. It’s not just about restoring soil or ecosystems—it’s about creating systems that are financially viable, scalable, and rooted in long-term thinking. True regeneration requires aligning values with business models, ensuring that environmental restoration is supported by strong branding, communication, and market positioning.
Melissa Baer shares how her journey from farming to entrepreneurship led her to focus on closing the gap between regenerative projects and the modern tools needed to grow them. She highlights the importance of storytelling, marketing, and technology in helping regenerative initiatives reach wider audiences and secure sustainable funding, emphasizing that many projects struggle not from lack of vision, but from lack of infrastructure.
Melissa is the CEO of Backstory with 20 years of experience across food and tech. She was one of the first to sell organic meat online in Canada and now provides software development services to leading agriculture brands in New Zealand, advising top food and fiber companies on growth and innovation.
https://www.backstorytech.com/
https://www.linkedin.com/in/melissabaer
Explore these valuable resources to further your journey in regenerative design:
Discover more about Regenerative design at Paulownia Landscape Architects. https://www.paulownia-la.com/.
Dive into the Twelve Laws of Nature and unlock the secrets of harmonizing with our planet at https://www.12lawsofnature.com/.
Fulfill your garden aspirations with expert guidance from the Garden of Your Dreams masterclass at https://www.gardenofyourdreams.com/.
Ready to take actionable steps towards your dream garden? Book a complimentary 30-minute training session with Matthieu for immediate results: https://calendly.com/garden-of-your-dreams.
