Clearly, we have not nailed down monetization in telecoms. After decades of double-digit CAGR, revenues have flattened or declined. 4G did not reverse the trend. 5G did not either. AI and 6G will likely be more of the same. Why is it so? And can we change it?
Faiq Khan offered an intriguing view on monetization, drawing from his work across different countries, with vendors and operators and, finally, at Rakuten, an operator with a distinctive approach to monetization. We talked about how in telecom, we focus more on technology than on its users, and what we can learn from other verticals and services:
Prioritizing business strategies over technology innovation
Learning from coffee shops: Monetizing experiences, not connectivity.
Capturing wallet share with airline-style loyalty plans.
Developing skills to unlock non-telecom revenue streams.
More on the topic in this report from Rakuten Symphony
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