In this episode, Jules White is joined by Adam Schaeuble of Podcasting Business School to explore how an audio-only podcast can help small and local business owners grow their reach, win more clients and build expert positioning - all with far less reliance on social media.
Adam shares how he went from running a fitness studio to becoming a full-time podcaster, and why he believes so many people give up on podcasting long before it starts to pay off. He explains why you don't need to be famous, own fancy equipment or book a studio to begin, and why the businesses that stick with it are usually the ones that see the real rewards.
Jules and Adam get into podcast SEO - which, as Adam explains, works very differently from website SEO - and why the name of your show matters far more than most people realise. Adam also tells the story of losing his Threads account overnight, and why it convinced him to focus on the two things no platform can take away from him: his SEO and his email list.
Key Takeaways:
Why Most Podcasters Quit Too Soon: Adam shares the sobering statistics on podcast drop-off, and why the first 100 episodes are really just practice.
Podcasting for Local Businesses: Discover why a podcast can work for almost any location-based business, from estate agents to chiropractors, and how putting your town or region to work helps the right people find you.
How Podcast SEO Really Works: Learn why podcast SEO lives in the search bar of Apple and Spotify, and Adam's rules for naming a show that actually gets found.
The Danger of Rented Land: Hear what happened when Adam's Threads account was shut down overnight, and why your email list and the content you own matter so much.
Start Before You're Ready: Why "ready, fire, aim" beats waiting for the perfect setup, and how the human, unpolished moments are exactly what set you apart from AI.
Resources mentioned in this episode:
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