My Best Campaign
Avsnitt

Marketing Molly Baz’s Mayonnaise Empire | Avery Hairston, VP Marketing, Ayoh

Dela

Avery Hairston thinks it's time for brands to think like content creators. In this episode he talks about how CPG brands can take the playbook from internet personalities to fuel growth—we explore the impact of set-piece marketing campaigns, the role of the founder personality in marketing, and at what point brands should reach "escape velocity" to stand on their own beyond a founder.


LINKS

Avery Hairston on LinkedIn

Ayoh

Molly Baz

Banza Chicpea Pasta

Generation Startup Film

Unreasonable Hospitality by Will Guidara

Sundays Dog Food

Jake Paul

W brand

Molly's mayo Phone

Mayo-belline

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