In this episode of The UX Consultants Lounge, Kyle sits down with Jeff Gothelf, consultant, speaker, and author of Lean UX, Sense & Respond, Lean vs. Agile vs. Design Thinking, Who Does What By How Much?, and Forever Employable.
Jeff shares the story behind his leap into consulting, including launching an agency with Josh Seiden, the acquisition by Neo Innovation and later Pivotal, and the realization that the real asset he built was not the company itself but the reputation and ideas he developed through writing, speaking, and teaching.
Kyle and Jeff discuss:
What it takes to build a sustainable consulting practice today
How partnerships can work without sacrificing independence
Why building a personal brand through content marketing matters
How generosity and knowledge sharing create long-term consulting opportunities
Why consultants should specialize and “plant their flag”
Jeff’s writing discipline
Why owning your audience through email and newsletters still matters
Jeff’s philosophy on pricing and why “people value expensive things”
Scaling Lean by Jeff Gothelf at Mind the Product London 2016
IA Conference (IAC26) - Use "uxlounge" discount code for $50 off registration
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