I have been talking about Project Broadcast on this podcast for years — and in this episode, I finally got to sit down with the CEO himself, Jake Dempsey, for a conversation I have been looking forward to for months. If you have ever wondered why texting works so well for microbakery businesses, how to set it up, or how to use it in a smarter way, this episode is going to be a game changer for you.

Jake has been building Project Broadcast for nearly a decade, his platform has sent over a billion text messages on behalf of small business owners, and he genuinely cares about helping entrepreneurs grow. We walked through my exact texting workflow, he gave me feedback on what I am doing well and where I am leaving opportunity on the table, and we answered some of your questions from the Bread Winner Summit too. There is so much practical gold in this one.

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