If you’re building a business and want to sell your product, ideas, or services, this conversation is a must-listen. We welcome Melinda and Diana, co-founders of Aphrodite Picnic, who share how they brought their creative business ideas to life — and sold them successfully to their target audience.

Melinda and Diana started with a wedding-focused brand but pivoted to luxury picnics, carving a unique niche in Cyprus. They reveal how they validated their idea, launched on a shoestring budget using smart marketing hacks like stock images, and booked their first clients within days.


In this episode, you’ll learn about:

  • Conducting market research and creating a content calendar for organic growth
  • The importance of targeted sales outreach and overcoming fear of cold calls
  • Pricing strategies and evolving your offer based on workload and value
  • How accountability between co-founders fuels motivation and consistency
  • Scaling from small picnics to corporate events and the challenges of expansion
  • The necessity of perseverance, discipline, and flexibility to grow your business
  • Tips on building confidence and taking action, even when you don’t feel ready


Whether you’re a creative entrepreneur or exploring business ideas for 2025, Melinda and Diana’s journey is packed with actionable insights and real talk about the highs and lows of entrepreneurship.


TIMESTAMPS:

  • 00:00 – Intro: Turning an idea into a business
  • 01:31 – Meet Melinda & Diana: How they met and clicked
  • 03:46 – The first idea: Weddings & why it didn’t work
  • 05:10 – The picnic concept is born
  • 06:00 – From branding to first client in 2 days
  • 07:35 – Charging €700: Their first sale
  • 08:20 – Starting lean with stock images
  • 09:10 – Building a website and social media presence
  • 10:00 – Organic growth strategy using Google Trends
  • 10:45 – Importance of content planning
  • 11:30 – Paid ads vs strategic ads
  • 12:30 – Why knowing your audience matters
  • 13:45 – Cyprus advantage: Small community networking
  • 14:30 – Sales mindset: It’s a numbers game
  • 15:20 – Staying motivated during quiet months
  • 16:30 – Pricing lessons: Undervaluing and scaling
  • 17:45 – Winter picnics & the transparent bubble tent
  • 18:40 – Building confidence through action
  • 19:30 – Learning from each other as co-founders
  • 20:00 – Choosing ideas aligned with your goals
  • 20:50 – Scaling: From picnics to full event planning


Follow and get in touch with Aphrodite Cyprus Picnic:

  • Instagram: @aphroditecypruspicnic
  • Website: www.aphroditecypruspicnic.com
  • LinkedIn:
  • https://www.linkedin.com/in/melinda-bojte/
  • https://www.linkedin.com/in/dianaczn/
  • https://www.linkedin.com/showcase/aphrodite-picnic-experience


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  • TikTok: https://www.tiktok.com/@gg.mediastudio
  • LinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/


Follow Julie Ⓙ

  • Instagram: https://www.instagram.com/growthwithjulie
  • LinkedIn: https://www.linkedin.com/in/juliehanell/


About us

Welcome to She Hustles ✨ your safe space to learn about how to build a business in Europe, learnings from failures and wins and mindset tips to stay the course.

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Podden och tillhörande omslagsbild på den här sidan tillhör Julie Hanell and Giulia Gasperoni. Innehållet i podden är skapat av Julie Hanell and Giulia Gasperoni och inte av, eller tillsammans med, Poddtoppen.