Raw Color - From Beetroot Juice to IKEA: A Colourful Journey

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What if the secret to unlocking your creative potential lies in the rich, natural hues of vegetables? 

Join me on a vibrant journey in this episode with Christoph Brach and Daniera ter Haar from Raw Color, the visionary Dutch design studio known for their pioneering work with colour. From their early experiments with beetroot juice to designing products that seamlessly blend graphic design, product design, and photography for big global brands like IKEA, Christoph and Daniera reveal how their unique approach to colour has shaped their studio’s identity and bridged diverse creative fields. Discover their thoughts on the emotional resonance of colour and the power of spontaneity in design.

In this episode we talk about the historical significance of colour and its emotional impact on our environments. Raw Color tells us about the importance of embracing the journey and discovering unexpected ideas along the way in a design process. Learn how playful design choices in your home can foster cozy, safe havens that resonate with personal expression. And last but not least Christoph and Daniera advocates for breaking free from the constraints of neutral tones to introduce individuality and creativity through colour.

Ever wondered how a colour can be translated into sound? 
The episode ends with the musical experiment “The Sound of a Colour”, this time by Los Angeles-born singer-songwriter Devon Williams, who captures the essence of ochre yellow in music. 

For more color inspiration follow @sarah__gottlieb and this episode's guest @raw_color_ and the episode's audio oracle @devonwilliamssongs

This episode is sponsored by Montana Furniture.

SHOWNOTES
/ Explore the IKEA Collection ‘Tesammans’ by Raw Color here
/ Constantin Brancusi - See more about the Romanian sculpture Christoph talks about here
/ Interesting Forbes article on why data isn’t always the truth
/ Daniera mentions Belgian fashion designer Dries van Noten, famous for his sense of colour. See

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The Sound of Colour is produced and hosted by Sarah Gottlieb, with music by Matt Motte.

The host
Sarah Gottlieb is a Copenhagen-based designer and art director specialising in colour and spatial design. Known for transforming environments through innovative use of colour, she is dedicated to creating public spaces that inspire connection and a deeper appreciation for design.

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