After 130+ episodes, Tactical & Practical is coming to an end
If you listened to 100+ episodes or just to a few of them, I hope one main theme came through loud and clear:
You should be spending the majority of your time, energy, focus, and budget on improving the fundamentals of your marketing efforts.
In an ecom marketing landscape ripe with shiny objects and distractions, it's never been more important to improve how good you are at:
- Reaching & capturing the attention of your target audience
- Channeling that audience's desires & aspirations in a way that makes them visit your website
- And then messaging to those audience's desired outcomes to persuade those website visitors to buy and to buy more from you
Spend all your time at getting better at those things, and the numbers will largley take care of themselves.
If you haven't heard, since april, I quit my CMO job and have been paying the bills by taking on a few freelance clients at a time, where I fully execute website copywriting tests in order to make my clients' brands more money.
And the next chapter of my content, will be entirely focused on how I write better copy in a way that shows up on your P&L.
Thank you to @Intelligems for sponsoring every single episode of Tactical & Practical, and being a great parter and a great tool where I still test all my clients copy on there everyday.
Shoutout to Tactical & Practical's Most Valuable Guest: @couuor - I think you get to keep that trophy forever now.
Thank you to everyone who's listened to Tactical & Practical...
I'll see you in The Writer's Room
