Proof Wallets is spending as many ad dollars on Linear TV as they are on Meta, and performance is better on TV...
If I was consulting for @DanaPeters0321 at the time they launched TV campaigns, I probably would've told him not to do it.
I would've argued that it's a distraction this early in the business, and that there was still a lot of room for them to grow & optimize Meta.
Good thing Dana and I didn't meet till a few months later, because now there's one ad that has spent multiple millions of dollars and isn't slowing down.
This episode of Tactical & Practical is SUPER tactical, we cover the logistics of Tatari advertising (this episode is not sponsored by them btw), how performance has been, and their trajectory for this channel.
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