How does a lighthouse hydrogen project turn a chicken-and-egg dilemma into a bankable business case?

In this episode, host Sven Steinert speaks with Dr. Ralph Kleinschmidt, Global Head of Technology and Innovation at thyssenkrupp Uhde, and Susanne Thöle, Director Hydrogen at Uniper. Together, they zoom in on one such project: an ammonia cracker that turns imported ammonia into hydrogen for Europe’s energy-intensive industries.

Ralph and Susanne unpack why hydrogen is essential for hard-to-electrify sectors, why domestic production is not enough, and how ammonia cracking can plug the gap by using existing infrastructure. They walk through the design of their demo plant, and what it takes for two industry heavyweights to share risk, build trust and navigate regulation on the way from pilot to full-scale deployment.


You'll learn:

1. How to think about hydrogen’s role in hard-to-abate sectors
2. Why ammonia can unlock investable global hydrogen imports
3. How to design lighthouse pilots that are built to scale
4. How to structure climate partnerships between industrial leaders
5. How to work with regulation and risk without stalling innovation

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Get in touch with Dr. Ralph Kleinschmidt on LinkedIn: https://www.linkedin.com/in/ralph-dr-kleinschmidt/

Get in touch with Susanne Thöle on LinkedIn: https://www.linkedin.com/in/susanne-thöle-229b717b/

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About the host Sven Steinert:
Sven Steinert is the CEO of SUSTAINX | The Sustainability Leaders Community, and Managing Partner at H&Z Management Consulting. To Sven, sustainability is not just a buzzword – it’s about making real changes for a sustainable future. His goal is to help companies reduce their environmental footprint and embrace circularity. Sven is passionate about ice hockey, and exploring new cultures to enrich his understanding of the world and diverse ways of life.

Get in touch with Sven Steinert on LinkedIn: https://www.linkedin.com/in/svensteinert/

Want to connect with like-minded sustainability professionals in a collaborative space? Join our online community at osapeers.org.

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The SUSTAINX: Leaders in Sustainability Podcast is powered by H&Z Management Consulting in collaboration with SAWOO.

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