In this episode of the Music Business Newsletter with Matthew Rix, I read an email from an independent artist who’s asking a question many artists quietly struggle with: What does it actually mean to “build a community”? This artist has: • thousands of followers • consistent releases • people showing up occasionally But they’re realizing that numbers don’t always translate into real support. In this episode, we break down: • The difference between an audience and a community • Why engagement metrics can be misleading • How real fan connection is actually built • Where online platforms help and where they fail • When artists should stop chasing growth and start deepening relationships This isn’t about tricks or hacks. It’s about sustainability. If you’ve ever felt like you’re doing everything “right” but still missing something real this conversation will resonate. Have a question about the music industry or your career? Send it to http://MatthewRix.com. Include as many details as possible your experience might help someone else too.
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